Catering Menu Variations for a Successful Business

The increasingly fierce competition in the catering business requires entrepreneurs to seek solutions beyond traditional strategies. Hopefully, this review will inspire you.

Pay Attention to Customer Service

Customer satisfaction is one of the keys to a successful catering business.

Customers who are happy with the service are more likely to return and recommend the restaurant to others. Personal and friendly communication can also create a lasting impression. Prompt menu updates and on-time delivery can be a plus in the eyes of customers.

A personal approach such as knowing their name and favorite menu or wishing them a happy birthday while offering a special discount can be a unique option that makes customers feel more at home and not look at other catering services.

Paying Attention to Feedback

Regularly listening to customer feedback is also crucial. Feedback is useful for identifying shortcomings that may have gone unnoticed. Both positive and negative comments are received openly and honestly, and should be responded to politely. Striving to address shortcomings based on feedback is one way to improve your catering business.

Expanding Creative Marketing Strategies

Leveraging social media and the web, along with engaging visual content, can be an effective way to reach a wider audience. This can be achieved by consistently increasing customer-relevant content. According to a report by We Are Social, the number of social media users in Indonesia reached 167 million in January 2023, or approximately 78 percent of the country's total internet users.

By utilizing available platforms such as Facebook, Instagram, YouTube, TikTok, and Twitter, the catering business will be helped in terms of branding ,

The aim is not only to popularize your catering name, but also to expand its marketing according to the desired coverage .

Comprehensive Evaluation

Is your food delivery system efficient and up-to-date ? Are your packaging and hygiene measures up to par? Are your signature dishes still a customer favorite? A thorough evaluation is necessary to ensure your business remains relevant to today's customer tastes. If a menu item isn't popular, it can be removed or replaced with a popular option or a specific customer request. During the evaluation process, gather as much feedback and suggestions as possible from your customers to address weaknesses and maximize your catering business's strengths.

Menu Creativity and Raw Materials

Food trends can change over time. In the catering business, it's important to be flexible and creative in menu development, such as adding new items as part of exploring trends and innovation.

One example is featuring a seafood menu because, according to data from the Central Statistics Agency (BPS), the average per capita consumption of fresh fish and shrimp per week in Indonesia in 2021 reached 0.353 kilograms (kg), a 6% increase from the previous year.

The question might arise: is preparing seafood as easy as preparing other ingredients? Of course, you can choose processed seafood that's more practical. You can rely on Fitrafood's Seafoodking product, which is renowned for its processed seafood products derived from deep-sea fish and produced using modern technology to produce premium quality. With over 40 variants that all taste amazing , Seafoodking can become a mainstay menu because it's easy to cook with 5 methods: fried, boiled, steamed, grilled, or microwaved . Interesting, right? Because your catering business can be flexible in serving menu variations that can satisfy customers' tastes.

So, keep your spirits up, okay? Glory, glory, glory!